Best New Artists Guidebook
This guidebook explores emerging artists who have made a social and emotional impact on their listeners. If you're in need of some inspiration, here is a guide to new artists who I believe will break mainstream by influencing Gen Z's musical emotions and identity in the near future.
With a soulful pop sound and daring style, 23 year old Lola Young is not afraid to push boundaries in her music. With upbeat bops and reflective ballads that have already started trends for Gen Z people, the British singer has a bright career ahead.
A rapper known for her outspoken confidence and flair, Doechii brands herself as the Swamp Princess and encourages self expression and positivity. With her most recent album's release this year and a new single, she has lots of listeners coming in and discovering her.
A singer-songwriter who is known for his exploration in his sexuality and isolation, Ryan Beatty experiments with complex emotions in his lyricism. Many of his listeners find relatability and empathy in his voice. You might be familiar with his critically acclaimed album Boy in Jeans from 2018.
This Chicago duo of Niko Kapetan and Bailey Minzenberger indulge in the heavy, powerful emotions of indie rock, with some elements of post-punk and chamber-pop as well. Explosive and poetic, the two are bound to impact listeners through their intensity.